Tag Archive | fashion

Our Take on London Fashion Week

London Fashion Week has been long awaited by many designers, bloggers, buyers and general fashion enthusiasts and the AW12 did not disappoint. It was our first time attending and we didn’t know what to expect but not only was Somerset House the perfect venue to hold such an event – the weather was blooming! Below is a mesh of our streetstyle favourites and I think it is safe to say that this year it was all about the hidden gems, those little extra touches that made them from normal to fashionistas!

The hats, the jewellery, the bags, the ankle socks it all made such a big difference to the overall scheme of the outfits and we loved it all! Overall outtake from LFW? You can never wear too many accessories 😉

























Which is your favourite outfit?


Emerging Fashion Designers at Fashion Weeks

With many fashion weeks taken place in Milano, New York and of course Paris I have picked out my favourite few new emerging fashion designers that I ZoeChic would love to work with on an exclusive collection. Firstly at New York fashion week it is all about Sophie Theallet (est 2009) Fall Winter 2012-2013 collection presented a colourful and powerful winter collection. The texture of materials are attractive and give you a ‘I want it now!!!!’ feel. Specifically the chiffon pink wrap dress that suits any shape and size with a beautiful satin tie that will make an woman feel as luxurious a designers aims for.

Sophie Theallet Fall Winter 2012-13 collection

In Paris Fashion week Corrado De Biase (est 2010), Collections Fall Winter 2012-13 shows a great eye for fabrics and bang on trend colours. The use of capes, pleated skirts mixed fabrics makes a beautiful collection that is strong and must be an exciting time for the team behind Corrado De Biase – one to watch for sure!

Corrado De Biase Fall Winter 2012-2013 collection

My favourite of the three has to be from Milano is CO|TE; the collection is simple, flawless and effortless. The colours used are so strong that whether it’s their beige jumper or turquoise and orange dress its 100% a must see collection. I can see this collection fitting in with the majority of the London fashionistas and, if I had the choice of the three, I would want to develop a collection with CO|TE for sure.

CO|TE simple, flawless and effortless


Source: http://www.vogue.it/en/shows/new-designers

Who Wore It Best; EMILIO PUCCI

So the current theme right now around the celebrity world of fashion is the mid-drift cut out dress. The likes of Rihanna, Miley Cyrus and Frieda Pinto are all rocking it but what do you all think? We personally think if you are not SUPER skinny and tall you just won’t look right. Check out the perfect image comparison between super slim Gwyneth Paltrow and curvy Kim Kardashian sporting the same dress. On the hanger I am sure it looked appealing; daring, seductive yet classy – so a perfect choice for a red carpet event. However, Kim, who has a figure envied by millons, just looks uncomfortable and rather shockingly bad in this dress. Gwyneth on the other hand, who has a figure about as interesting and shapely as a flatline, looks sexy and stylish – HOW DID THAT HAPPEN?!?!


So overall the mid-drift dress….wear it if you have the guts because you have to be of a certain physique to ever look good in it!

Texture Mix

Mixing textures is seriously on trend, and with a little layering and trickery, you can rework garments again and again by adding different textures altogether. Some of the best textures are contrasting, like leather and silk.
Outfit: For this outfit, team a leather skirt with a short sleeve lace top to soften the sometimes harshness of the leather. Adding mint green flats bring a fashionable edge to the look, with mint being one of the colours of the season. The necklace adds colour to the subtle grey lace, while the neutral colour of the top allows the necklace to really ‘pop’, simultaneously.  Keeping in with the theme of textures the suede bag really adds versatility and the fringe detailing is another key trend this season.
Makeup: Try a nude eyeshadow, simple winged out eyeliner and mascara with this look. An illuminating blusher and nude pink lipstick will keep it calm and neutral as the main focus is on the different textures… Lastly, a spray of your favorite perfume and you’re good to go.
Tip of the day: Add heels with a pop of colour to this look to go from daytime to an evening with a simple swap of shoes, you could even team this look with a pair of heeled Chelsea boots for a more relaxed evening out.

OOTD: Embellished Peach

Blazer – Warehouse. Embellished blouse –New Look. Bag – Zara. Jeans – Topshop. Bracelet – OliverBonas. Earrings – Wallis. Shoes – Zara.

So, as the Sun finally decides to make an appearance, a Summery outfit is needed. Go for peaches and nudes for a delicious step into Summer. Accessories complete an outfit and dress it up that little bit more, while the jeans balance it out, making it wearable for daytime. It’s the perfect blend of subtle and light, and as it’s all from the High Street, purse friendly aswell as Summer friendly!

Top Tip: Try mixing and matching with different colours and textures, and you’ll create outfits you never thought you had!